THE FASHION ROOM SERVICE (Downtown XL EDITION)

One hotel , 27 fashion rooms , 1 XL Fashion Room Service

DATE : Wednesday 3/4/2013
PLACE : Fresh Hotel Athens
Rooms open from 16.00 to 22.30 

 



RippedCotton



Bobbi Brown Cosmetics


Paul Sarz Jewellery Shop


ΣΟΜΦ


Nidodileda

Ioanna Kourbela Shop


Maggoosh



Crocs

Bow Down Bitches

Beyonce Shape Magazine Backstage Video

BEYONCÉ IN H&M SUMMER COLLECTION

H&M is proud to announce a new partnership for its summer campaign with global superstar Beyoncé. The entertainer, who kicks off her sold out Mrs. Carter Show World Tour on April 15, will appear in television and print ads featuring pieces from the H&M summer collection. The print and outdoor billboards introduce "Beyoncé as Mrs. Carter in H&M”, the idea that all women can be all things: strong, vulnerable, sensual, maternal, fun, flirtatious. The clothing will be available beginning May in H&M stores worldwide and online.

“I’ve always liked H&M’s focus on fun and affordable fashion. I really loved the concept we collaborated on to explore the different emotions of women represented by the four elements – fire, water, earth and wind. It was a beautiful shoot on a tropical island. It felt more like making a video than a commercial,” says Beyoncé.

The campaign images were shot in Nassau in the Bahamas by photographers Inez van Lamsweerde and Vinoodh Matadin.